UP 100
Local Government
Book Design & Production | Copy Writing | Graphic Design | Photography | Video Production & Editing
The Ask & Our Approach
The City of University Park partnered with Commercial Ideas to celebrate its 100th anniversary with a meaningful tribute that honored the city’s history while fostering community pride. The book project required a thoughtful approach that combined storytelling, research, and high-quality creative execution to reflect the significance of this milestone and the values upon which the city was built.
Commercial Ideas collaborated closely with city leadership, attending planning meetings to ensure all creative work aligned with the city’s goals.
The centerpiece of the project was a commemorative centennial book, designed around themes and categories proposed by the city council. Our team conducted in-depth research, sourced historical images with rights clearance, wrote original copy, and incorporated new photography from official centennial events.
In addition to the book, we produced a series of interview videos featuring prominent community members, capturing personal stories and reflections that enriched the city’s narrative and brought the celebration to life in a dynamic, engaging format.
The Result
The result was a cohesive and multi-dimensional centennial book that celebrated University Park’s history and strengthened community pride, which created a lasting keepsake for residents.
The interview videos added a personal, human dimension to the celebration, allowing community voices to be heard and preserving their stories for future generations. Together, these efforts created a polished, engaging tribute that honored a century of University Park’s growth, tradition, and community spirit.
