QSLWM

Law Firm

Branding & Logo Design | Collateral Design | Digital Advertising | Email Marketing | Photography & Video Production | Print Advertising
The Ask & Our Approach

QSLWM, one of the region’s most respected full-service law firms, approached Commercial Ideas to expand awareness of key practice areas, including Family Law, Employment Law, Transportation Law, and Real Estate Law, to connect with a broader base of local clientele. The objective was to strengthen their visibility within the local community, elevate their attorneys’ professional profiles, and position the firm as a trusted leader in an increasingly competitive legal market.

Commercial Ideas developed a comprehensive marketing strategy that combined traditional and digital channels to maximize reach and impact. Our work included a suite of targeted print and digital ads, custom photography, eblasts, brochures, flyers, and presentation materials designed to reinforce the firm’s credibility and professionalism. To commemorate Quilling’s 25th Anniversary, we also created a special logo and supporting materials that honored their legacy while projecting a forward-looking image

The Result

The outcome was a consistent and confident brand presence that resonated with both existing and prospective clients. Regular ad placements established top-of-mind awareness within the local market, while video storytelling and high-quality visuals built trust and personal connection with the firm’s attorneys. The refreshed collateral and anniversary campaign provided the QSLWM team with polished, effective tools for client engagement and business development, ultimately helping them stand out as a leading force among their competitors.

A hand holds a flyer with the title “Divorce: A Gathering Storm.” Below the title is a group photo of eight professionally dressed men and women standing on grass with a cloudy sky in the background.
Logo with the letters QSLWM in bold white on a navy background, listing the names Quilling, Selander, Lownds, Winslett, Moser below. Text on the right reads 25 years with a vertical line dividing the elements.
QSLWM 25 Years logo with “Quilling, Selander, Lownds, Winslett, Moser” listed below the initials. The number 25 and the word “Years” appear on the right side.
A labor and employment law brochure featuring a cover with QSLWM and LABOR & EMPLOYMENT text, and an inside spread with staff photos, lawyer profiles, and information about the firm’s expertise.
A desktop monitor and a laptop display professional attorney bio and labor & employment law pages, featuring firm branding, lawyer profile photos, and legal practice information on a white background.
Smiling woman with long dark hair, wearing a blazer, stands next to text introducing Meghan Burns as a new family law shareholder at QSLWM, highlighting her practical, professional, and comforting approach, with contact details below.
A woman with long dark hair stands smiling in a black dress. Text reads, Meghan Burns: A Practical Perspective. Meet Meghan. QSLWM Family Law Section. QSLWM logo and website are also visible.
A woman in business attire stands smiling next to text announcing, QSLWM welcomes new Family Law Shareholder Meghan Burns. Contact information for consultations and the QSLWM logo are also displayed.