Staubach

Retail & Commercial Real Estate

Branding & Logo Design | Business Development Program | Collateral Design | PR | Signage Design | Strategy Planning | Website Design

 

The Ask & Our Approach

As Cypress Equities Development launched Staubach Retail Services as a new retail and commercial real estate platform under the ownership of Roger Staubach, the company engaged Commercial Ideas to build the brand from the ground up.

The objective was clear: establish immediate credibility, create strong brand awareness, and position the new entity for rapid national growth in an increasingly competitive commercial real estate landscape. Commercial Ideas served as a strategic and creative partner throughout the formation and expansion of the brand.

Our work began with foundational elements, developing the logo, positioning statement, and core messaging, supported by confidential client research to ensure the brand was accurately aligned with market expectations and opportunities. We built a comprehensive business development program, training the newly formed team in tactics and strategies designed to drive growth and consistency.

As the organization expanded, our role evolved to include the development of the initial website, corporate collateral, press strategy, and ongoing marketing and PR support.

The Result

The result was the successful launch and rapid expansion of a nationally recognized retail services brand. Commercial Ideas supported the opening of 26 domestic offices through coordinated local advertising, marketing, and public relations efforts, ensuring a consistent and professional brand presence in every market.

High-profile initiatives, including the design, re-design, and ongoing maintenance of a 1,500-square-foot trade show booth for the International Council of Shopping Centers (ICSC) Spring Conference in Las Vegas, reinforced Staubach Retail Services’ visibility at the industry’s largest annual event. Supporting marketing materials and event strategies further amplified the brand’s reach and influence.

Together, these efforts helped propel Staubach Retail Services and Cypress Equities Development into a position of significant marketplace success, establishing a strong national footprint and a scalable brand platform that supported sustained growth both domestically and abroad.